Launching a new race is exciting, but success depends on making sure runners can actually find it. Visibility is critical—not just for participants, but also for sponsors, volunteers, and the broader running community. Below, we’ll outline why listings matter and where you should focus first.
Why Race Listings Are Important
1. Visibility & Awareness
Most runners discover new events through race calendars, social media, and local running groups.
If your race isn’t listed, many potential participants won’t even know it exists.
2. Credibility & Legitimacy
Being listed on trusted directories (such as UltraSignup, Running in the USA, and UltraRunning Magazine) signals that your event is official and reputable.
Runners feel more confident registering when they see your event recognized on well-known platforms.
3. Participant Growth
Listings are essentially free (or low-cost) advertising.
Many athletes build their race calendars by browsing these sites—if your event isn’t there, you miss out on registrations.
4. Community & Sponsorship Value
The more visible your race, the easier it is to attract sponsors, volunteers, and local support.
Sponsors want proof of reach—being listed shows that your race is connected to the broader running ecosystem.
5. Search Engine Optimization (SEO)
Race directories often rank high in Google searches.
When your event is listed, it generates backlinks to your registration page or website, boosting discoverability online.
6. Engagement with Traveling Runners
Many runners travel specifically for unique trail races.
Without listings, your race risks being overlooked by athletes outside your local community.
What You’ll Need Before Listing
Before submitting your race, gather these key details:
Event name & logo
Date & time
Location (with map link or address)
Distances offered (e.g., 5K, 25K, 50K)
Course description (terrain, elevation, scenery)
Registration link (UltraSignup, etc.)
Pricing & deadlines
Contact email/website
Social media links
Event photos (from past editions, if available)
Top 5 Places to List Your Race
UltraRunning Magazine – www.ultrarunning.com
RunUltra – www.run-ultra.com
American Trail Running Association (ATRA) – www.trailrunner.com
Running in the USA – www.runningintheusa.com
UltraSignup – www.ultrasignup.com
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