How to Track Facebook Referrals (Shares → Clicks → Registrations)

Use Facebook Referrals to see who shared your race, how many clicks they drove, and how many registrations those clicks generated.

You will find the Facebook tool by navigating to Tools from your admin options on your event page, look for the Facebook Referrals link.

The Facebook tool shows a list of people who shared their registration on Facebook, along with a count of how many times their link was clicked (Referred) and how many of those clicks led to another registration (Registered). This data can be used to encourage participants to help spread the word, run contests, and more—the possibilities are endless.

Participants can share their registration on Facebook from their receipt or registration history.

Here is the Facebook share button found in runner's registration history: 

 
Here is where runners will see the option to share on their confirmation: 

Video Tutorial: