Looking to grow your race? UltraSignup offers three proven ways to get your event in front of more runners—right when they’re looking for their next challenge. Whether you want to reach runners on our platform, in their inbox, or on their feed, we’ve got tools to help you boost visibility and drive registrations.
Website Banner Ads — Reach Runners Actively Browsing Results
Banner ads appear on UltraSignup’s most visited pages: race results. This is prime real estate to catch runners in discovery mode.
- Target runners by state
- Set your own budget and timing
- Launch and manage your ad directly from your event dashboard
→ Ready to go? Learn how to Set up your ad here.
The Hot List — Get Featured in Our Monthly Email
The Hot List is one of the most effective ways to generate a spike in registrations. It’s sent to thousands of runners in our community and highlights races with open registration in each region.
- Sorted by geographic region
- Includes newly opened events and upcoming races
- Runners use this to plan their next race
→ Get on the Hot List. Submit your race here.
Paid Social Media Advertising — Go Beyond Our Platform
Want to reach runners who aren’t already on UltraSignup? Our paid social campaigns put your race in front of trail and ultra runners across Facebook and Instagram.
- Run targeted ads to specific locations or audiences
- Ideal for expanding reach and attracting new runners
- We manage the creative and targeting—you just tell us the goals
→ Promote your race on social. Request a campaign here.
Let’s Get More Runners to Your Start Line
Each of these tools is designed to help you meet runners where they are and drive registrations. Want help choosing the right fit? Reach out anytime—we’re happy to help you build a plan.
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