Your confirmation email is one of the most important touchpoints with your runners—it’s your chance to answer common questions, set expectations, and reduce incoming support before it starts.
UltraSignup allows you to customize the confirmation email copy that is sent to participants after registration
Where to Find It
You can edit your custom confirmation message directly in your edit event settings:
Event Setup→ Edit Event → Email Confirmation
Why Add Custom Confirmation Email Copy?
This section lets you add custom messaging that appears in your runners’ confirmation emails.
Think of it as your post-registration “next steps” hub—a place to proactively answer questions and guide your runners.
A strong confirmation message can:
- Reduce runner emails and confusion
- Improve race-day preparedness
- Set clear expectations and policies
- Create a more polished, professional experience
What to Include in Your Confirmation Email
For standard registrations, we recommend including:
Race-Day Essentials
- Link to your Runner Manual
- Packet pickup details (dates, times, locations)
- Race-day logistics (parking, shuttles, start times)
Links to Runner Resources
- Link to your store (for parking, shuttles, add-ons)
- Social media links for updates and community
- Course maps, GPX files, or important resources
FAQs & Support
- Answers to common questions
Clear instructions on what to do if a runner needs help
- (e.g., “Contact us at…” or “Visit our Help Page…”)
Policies
- Refund, transfer, and deferral policies
- Cancellation policies
- Any important race rules or expectations
Confirmation Email Copy for Pending Orders
Waitlist or Lottery Events
If your event uses a waitlist or lottery, this is a great place to explain:
- How the selection process works
- When runners can expect updates
- What happens if they are selected
- Any deadlines or required actions
This helps set expectations and reduces follow-up questions.
Formatting Tips (HTML Supported)
You can use basic HTML to format your message and make it more readable:
- Bold text for important information
- Links to direct runners to key resources
Keep formatting simple—clean, easy-to-scan emails perform best.
Important Notes
-
This message is sent to all participants, regardless of distance
- If you have multiple distances, avoid overly distance-specific instructions unless clearly labeled
- Keep your message concise but informative
If you’re receiving repeat questions from runners, your confirmation email is the first place to address them.
A few small updates here can save hours of support time later.
Comments
0 comments