A strong event page does two things: it gets people to register, and it keeps your inbox from becoming a second job.
Start with the basics
Name, date, location, start time, distance(s), price. If you have multiple disciplines or waves, spell each one out. Don't make people hunt for the fundamentals.
Tell them what they're getting into
Trail runners want elevation. Mountain bikers want to know how technical. Paddlers want to know about portages. Skimo racers want vertical and skin track conditions. Whatever your event is, describe it like you'd describe it to a friend, not like you're writing a brochure.
Cover the day-of details
Aid stations and what's stocked. Transition zones. Cutoff times. Where crew and pacers can go. Drop bags. Parking. Shuttles. These are the questions you'll answer a hundred times if you leave them off the page.
Don't bury the fine print
Refund policy. Transfer and deferral options. Registration cap. Waitlist process. Gear requirements. Lottery details. People read this stuff. If it's missing or vague, you'll hear about it.
Tell them what's included
Buckle? Finisher medal? Post-race food? A shirt worth wearing? Put it on the page. It matters more than you think.
Give them a timeline
Check-in window. Athlete briefing. Start time. Cutoffs. When the finish line closes. Post this clearly. People are booking travel and making plans around your event.
Make yourself findable
Drop a contact email. Link your Facebook group or Instagram. People have questions. Make it easy.
The events that fill up aren't always the biggest or the most established. They're usually the ones where athletes could find everything they needed and trusted what they read. That starts with the page.
Questions about setting up your event? Just ask! We're here to help. or browse the Race Director Help Center.
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