How to Use the Marketing Tool to Track and Improve Race Performance

Overview

The Page Views Tool in UltraSignup provides valuable insights into where your event page traffic is coming from. This feature allows Race Directors (RDs) to monitor page views, track the sources of those views, and better understand how people are finding their event listings.

How to Access the Page Views Tool

Navigate to the Tools Section:

• Log into your UltraSignup account as a Race Director.
• From your admin menu, expand the Tools section.
• Click on the Marketing option.

Page Views Breakdown:

This will bring you to a page that displays a breakdown of your event page views, including detailed information on the sources of those views.

Features of the Page Views Tool

1. Geographical Page View Insights:
   1. The tool provides a map with highlighted areas where your page views are coming from.
   2. By hovering over different highlighted regions on the map, you can see the number of hits your event page has received from each location.
2. Referral Breakdown:
   1. Below the map, you’ll find a detailed breakdown of how visitors are finding your event page.
   2. It shows whether visitors are:
      1. Searching directly on UltraSignup.
      2. Reaching your event page through a search engine.
      3. Coming from other referral sources.
3. Benefits of Using the Page Views Tool
   1. The tool helps you identify where your audience is located.
   2. It allows you to see whether your traffic is coming from organic search or direct visits on UltraSignup.

Summary

The Page Views Tool is a valuable resource for Race Directors to track and analyze traffic to their event listings. It provides an overview of where page views are coming from and the channels through which visitors are accessing your event. This data can help you make informed decisions about your marketing efforts.

Video Tutorial